You may have noticed that these days, logo’s are getting simpler and simpler. No more complex shadows, mixed fonts and a list of colours as long as my arm. Here’s why a simple logo is more effective.
Keeping it simple and effective is the way forward. Just like a brand name, the most effective brands have very simple, easily identifiable logos.
A simple rule of thumb is that if you can’t look at a logo for just 10 seconds and then draw it with pen and paper, it’s too complex.
Here are some good examples of simple but memorable logo’s:
Marks & Spencer:
Not only do these examples convey effective design, they also represent how important it is that brands revamp their image to show progression. A logo redesign conveys a company that is constantly and consistently raising its standards by listening to customers. Brands that choose not to revolutionise themselves can become obsolete – even large companies like Pepsi need to keep themselves ‘fresh’.
Highlight’s of Pepsi’s logo development:
The Pepsi logo now:
Keep these in mind when you’re next thinking about a logo design – take a look at what’s going on with the brands that surround you on a daily basis and remember that a simple, clever design goes a lot further…
If you’d like us to help design your new logo, click below: