As a marketeer, you’ve reached the point where you want to increase your brand awareness online. You sit down and start to look at the possibilities and, at first glance, it can seem confusing. Which social media is best for business?
We’ve created this quick glance guide to help you make the best decisions…
Blogging: Best for B2B
Why it works: There are many industry-based blogs, and an audience who has an interest in a certain industry will want to increase their knowledge further. If you’re a business with specific industry knowledge, reader’s will respect your knowledge and put trust in your brand name.
Micro-blogging (i.e Twitter): Best for B2B
Why it works: Like blogging, people are likely to follow you if they have an interest in your industry and are keen to learn more. For example, those in the design industry will follow designers that they look up to or agencies that are known for producing outstanding work. Helpful hints and tips will aid growth in skills and expertise.
Social networking: Best for B2C and B2B for some networks
Why it works: There are a huge amount of social network’s out there! Depending on your type of industry, certain ones can work better for you. For example, Facebook is fantastic for charities as it allows content to be shared. User’s can upload photo’s, video’s etc directly to your wall which can encourage more people to contribute and share posts related to your brand.
Image sharing sites: Best for B2C and some B2B industries
Why it works: Image sharing can be a great way of showing what you offer, especially is the picture taken is exceptional and artistic. Pinterest has been gaining a lot of momentum lately, and it can be fantastic way of gaining awareness of your clothing line, photography skills, recipes and a whole lot more. Etsy.com is also dedicated to the promotion and sale of handmade items – again, the better the image the more likely people will be interested in the product.
Video sharing channels: Best for B2C and some B2B industries (depending on the channel)
Why it works: Video’s can convey a much stronger message than just printed words. The key here is to keep is creative, fun and engaging. Vimeo is a great tool for animation studio’s and video production studio’s who want to gain awareness of their work. it can also be beneficial for some brands, like Canon for example who produce creative content. You tube seems to appeal more to the mass market, and B2C brands like tipp-ex have produced outstanding you tube ‘take-over’ campaign’s that have gone super viral! Check out the tipp-ex video by clickinghere.
Social Bookmarking: Best for B2B and some B2C industries
Why it works: Social booking marking can drive more traffic to your blog and website, especially if you pick the right social bookmarking site that’s relevant to your industry. The more popular bookmarking option’s are stumble upon, reddit, digg and delicious. Each one is more popular with certain topics, and it can be beneficial to understand each one before booking your blog.
SEO: Best for B2B & BSC
Why it works: Together with a social media strategy, improving your SEO can increase traffic to your website. It’s important to establish what the best keywords are for your business so you can target the right audience. Blog’s will also improve your organic SEO rating as search engine’s like Google love fresh and relevant content. It’s important to work with a partner that has the best expertise for your industry.
Niche networks: Best for Industry specific
There are some networks out there which can be extremely beneficial for your industry. For example, linkedIn is fantastic for improving your professional profile and creating a group for your company to engage with other individuals who are specific to your industry sector. Recruiter’s can particularly benefit from linkedIn, as it provides a way to find potential candidates based on a professional profile rather than a personal one.
Trip Advisor is also essential for those companies in the hospitality industry. If you operate a B&B and hotel, many people are likely to check your online reviews before booking with you.
Overall, the amount of social media channels available is growing every day. It’s important to spend time researching what’s best for your business and investing the time and resource into the right network’s for your industry.