Nov 6, 2013

What’s the difference between Facebook and Twitter?

written by Anya Amrith
Twitter-v-Facebook

What’s the difference between Facebook and Twitter?

There are lots of different aspects to Facebook and Twitter, so which one should you use for your company?

I’m going to help you by giving you a quick overview of each social media channel, and the main features of both.

Facebook

The basic elements that you need on your page:

• Cover photo – This space can sell what your company does within 5 seconds of someone landing on your page. Cover size should be 851×315

• Profile Picture – This is where your logo goes. Logo size should be at least 180×180

• Description – Allows you to add a description of your company, contact details, opening hours and a link to your website.

Posting facilities:

• Posting a message – Unlimited characters within a post

• Video upload – Allows you to upload videos, max size 25mb

• Photo upload – Allows you to upload Photos (try not to exceed 15mb)

• Personal messaging – People can message the company page, you can reply back but you cant message other people if they don’t message you first.

• Facebook insights – This handy tool allows you to see statistics of the company page, to see what post did well or poorly and who your company is reaching out to most, so you can target those people specifically.

Twitter

The basic elements that you need on your page:

• Design – Twitter allows you to design how you want your page to look like to the public. Much like Facebook, you can promote your company with your design work! Features include logo, header, name, location, biography and website link.

Posting facilities:

• Tweeting – Tweets have to be very short and to the point as Twitter only allows you to have 140 characters (if you need to include a website link you can use bit.ly)

• Photo upload- Same as Facebook, Twitter allows you to upload photos

• Twitter Connect – A button that very simple allows you to see who is mentioning you or re-tweeting you, a great way to see your customers and what they are saying. Always try and engage with them even if it’s positive or negative comments.

• Twitter Discover – Find out what your competitors are doing…

• Direct messages – Send private messages to people or businesses, without them going to the public’s viewing.

Verdict

It’s usually advisable to start with one social media channel first, and then add more once you have one channel up and running. Think of separate strategies for each channel and remember that the audience for both is different. Take the time to do your research – which channel do your customers use the most?