Social Media Marketing

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We’re guessing you took a double take and re-read that article title a few times?  Well, they are legitimate hashtags that brands have used to market their products. You may be wondering though, did they make a massive marketing blunder or did they intentionally use ‘accidentally-on-purpose’ miscommunication as a…

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Generation Z, or Gen Z, are the first age group to come after Millennials, born between 1995 and 2002. Unlike Millennials, who’ll remember dial-up broadband and their first Nokia 3210 boasting polyphonic ringtones and Snake 1, Gen Z’ers were brought up around smartphones, social media and targeted ads. Technology…

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Is Social Media Marketing Right For Your Business? Social media marketing offers great opportunities for businesses and brands, whatever your size… That said, knowing which social media channel(s) to use for your marketing efforts is key; a shotgun approach will take time and money, and might not provide the…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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“My advertising doesn’t work…” “My website sucks!” “My sales guys don’t follow up on my leads…” Your marketing strategy isn’t working. Social media marketing is just one resource of a plethora available, but is one NOT to be ignored. Social media marketing is important in and of itself BUT…

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Social media is a not a new thing; yet some businesses are only just discovering it’s potential reach, benefits and potential. Social media is everywhere you turn; with many businesses throwing a great deal of resource at the phenomena. Vertical Response Marketing carried out a survey of 500 small…

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First of all let’s look at this from the pessimist, social media hating, armchair warrior view point… “Likes don’t save lives.” Correct. They don’t. So charities might as well bin the idea of utilising social media to increase awareness and fundraising opportunities right this very second, yea? Nope. Wrong!…

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