online marketing

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How to use Live Chat to drive more sales With more and more things becoming digital these days, retailers want to ensure that their customer’s online experience is as close to perfect as they can get. So, an easy to navigate website that has clear information and call-to-actions will…

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How to Know When it’s Time for a New Website Fallen out of love with your website and suffering from a bad case of website envy? Don’t worry – you’re not alone. It happens to us all. Web design trends change over time, and it’s important to refresh your website…

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What is a Call-to-Action (CTA)? Call-to-Action, also known as CTA, is a bridge between marketing and sales. Your storefront looks amazing, all your brand marketing and engaging with your consumers is going well. All the signs lead to improving sales for your business. But there is one issue; your…

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The digital world is constantly evolving and it’s important for businesses to understand the need to regularly review and update their digital marketing strategy. The best brands however, don’t just to try to keep up, they try to innovate. Digital space is becoming congested, and it’s getting harder to…

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How to Create the Perfect Website Landing Page  A landing page is a page on your website that is specifically designed to convert visitors to leads. It is a single page that is created online to appear after a user clicks on an ad or CTA (Call to action)….

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We’re guessing you took a double take and re-read that article title a few times?  Well, they are legitimate hashtags that brands have used to market their products. You may be wondering though, did they make a massive marketing blunder or did they intentionally use ‘accidentally-on-purpose’ miscommunication as a…

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SEO is constantly evolving. Search engines are becoming more and more intelligent and answering user questions right on the SERPs. Google especially, is trying to be the best and launching new algorithms and layouts to stay ahead. SEO experts are trying to identify and adapt to these changes which…

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Why Your Marketing Campaign Is Failing If you’re feeling exasperated by your marketing campaign efforts, it may be time to sit down and pause. If the energy you’re putting in isn’t achieving any result it’s time to ask, ‘why is my marketing failing?’. From my experience and knowledge, here…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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No matter what you do with your personal brand, it’s going to have an attitude. This is not meant in the “his attitude stinks” sense. We’re referring to the unique attitude that you create when you develop a personal brand. So make sure your brands attitude is one that reflects you and your…

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