Marketing Strategy

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How to create a digital marketing strategy for small businesses Starting a business, or starting to define the marketing for a business, can be a difficult process. Entrepreneurs wear many hats whilst juggling many plates, and marketing is often the first thing to be overlooked. You may find a…

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Valentine’s Day Marketing It’s that time of year again when we start to orientate our marketing communications around love, romance and commitment. Valentine’s day is a booming key date in the marketing calendar for a lot of companies; think the gift sector, hospitality and jewellery. Valentine’s day has become…

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SEO is constantly evolving. Search engines are becoming more and more intelligent and answering user questions right on the SERPs. Google especially, is trying to be the best and launching new algorithms and layouts to stay ahead. SEO experts are trying to identify and adapt to these changes which…

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Why Your Marketing Campaign Is Failing If you’re feeling exasperated by your marketing campaign efforts, it may be time to sit down and pause. If the energy you’re putting in isn’t achieving any result it’s time to ask, ‘why is my marketing failing?’. From my experience and knowledge, here…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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When it comes to Marketing your business, the idea of a great viral campaign always lights up peoples eyes and has them envisaging how everyone will know about their brand and product, across the world, in days, moments even. But the stark reality with any marketing is that it’s…

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  A goal without a plan is just a wish.  Right, I’ll just step down from my soap box and explain why I opened with that sentiment, and why you need to have a plan or some sort of strategy when it comes to marketing your business. With all…

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