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50 Awesome Social Media Post Ideas for your Business   Keeping up with your business’s social media can be tough. At first you may be feeling quite inspired and enjoy creatively promoting your business, but as time goes on, it becomes a chore, and ideas for content start to…

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How to use social media to improve customer service   We all know that social media is an essential marketing tool for our businesses, but using it as an outlet to shout about our products and brand isn’t all that it should be used for. Our online audiences have…

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THIS is why you should be incorporating video into your digital marketing mix   If you keep up to date with our helpful business articles, or the latest digital marketing trends, then you’ll already know how important video content is for your business. But maybe you know that you…

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Why Does Your Business Need a Blog? So maybe your business currently doesn’t have a blog – and maybe you don’t intend to get one either. You have enough to do running your business; sending out orders, attending to customers, paying suppliers, trying to keep up with social media…

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How to Create Social Media Marketing Reports to Track Performance Tweeting, updating your business Facebook page and regularly snapping images for Instagram – it all takes time. And we don’t just mean the actual uploading of images and writing of posts and tweets; there’s all the thought and planning…

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The digital world is constantly evolving and it’s important for businesses to understand the need to regularly review and update their digital marketing strategy. The best brands however, don’t just to try to keep up, they try to innovate. Digital space is becoming congested, and it’s getting harder to…

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We all need to take responsibility for keeping children safe online, and this is also relevant for your own data-self. Whether your company utilises technology for children, students, vulnerable people, or you’re interested in this topic for the sake of yourself, your workplace or your own children, then this…

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It can be hard to achieve successful brand awareness on social media, especially as there’s so much noise on social platforms. Nearly every business is active on social media these days and small brands can often be overlooked. Big brands have big teams with big budgets invested in their…

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How to Plan and Execute Your First Social Media Campaign Creating a social media campaign can be extremely daunting, especially if you’re in the beginning stages of setting it up or you’ve never created a campaign before. But where do you start? What do you focus on? Every social…

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How Often Should You Post On Social Media? This is probably one of the most frequently asked questions by business owners that returns probably the most answers. Every corner of the internet, every advisor, manager and staff member will likely give a different answer. The truth is, there isn’t…

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