Digital Marketing

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How to Create a Successful Referral Marketing Campaign   What is referral marketing? Referral marketing is a method which encourages existing customers to recommend your products or services to their friends using incentives. This is also known as ‘refer-a-friend’ schemes and is an excellent way to improve customer acquisition…

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Have a Merry Profitable Festive Marketing Season It’s more than likely that the ‘C’ word has already been mentioned at work. Christmas is a little over 2 months away and whilst that may feel like it’s too early to start thinking about it, businesses across the country will already…

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How to use TikTok for your Business   What is TikTok You may have heard this term a few times now but you’re not fully aware of what it is. Well, TikTok is the new social media platform on the block, and it’s not one to be ignored. Over…

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C-Commerce: Facebook Rolls Out New CTA in Stories Ads Facebook and Instagram Stories have been increasingly gaining momentum since their inception and brands seem to well and truly have the hang of them now. If you’re not already using Stories for your business in your digital marketing strategy then…

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5 ways to improve your SERP ranking and beat your competitors There are several reasons why your competitors may be performing better in the SERPs (Search Engine Results Pages) and this article will look at ways to improve your SEO (Search Engine Optimisation) and climb higher up the results. …

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How much is halloween worth in the UK? There are plenty of big dates in the marketing calendar, and as Summer draws to a close and the kids go back to school, the next big thing to look forward to is Halloween. This holiday is said to be worth…

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How to make your digital brand more human and approachable online In today’s world, it’s essential for your business to have an online presence. Potential customers head straight to search engines and social media when they’re looking for a product, service or recommendations. But as nearly every business is…

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How to keep up with Google’s changing algorithms   You’ll hear the term ‘search engine optimisation’ (SEO) a lot in any discussion about growing your business online and making your website perform better in search engines. But SEO isn’t a static practise that you just learn how to do…

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How to use social media to improve customer service   We all know that social media is an essential marketing tool for our businesses, but using it as an outlet to shout about our products and brand isn’t all that it should be used for. Our online audiences have…

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How to create a digital marketing strategy for small businesses Starting a business, or starting to define the marketing for a business, can be a difficult process. Entrepreneurs wear many hats whilst juggling many plates, and marketing is often the first thing to be overlooked. You may find a…

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