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5 ways to improve your SERP ranking and beat your competitors There are several reasons why your competitors may be performing better in the SERPs (Search Engine Results Pages) and this article will look at ways to improve your SEO (Search Engine Optimisation) and climb higher up the results. …

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50 Awesome Social Media Post Ideas for your Business   Keeping up with your business’s social media can be tough. At first you may be feeling quite inspired and enjoy creatively promoting your business, but as time goes on, it becomes a chore, and ideas for content start to…

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How to keep up with Google’s changing algorithms   You’ll hear the term ‘search engine optimisation’ (SEO) a lot in any discussion about growing your business online and making your website perform better in search engines. But SEO isn’t a static practise that you just learn how to do…

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The Digital Trends that MUST be Included in your 2019 Marketing Strategy We talked about the big marketing trends coming up in 2019 at the beginning of the year and already we find ourselves halfway through the year. So now, we think it’s the perfect time to review these…

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How to Create the Perfect Website Landing Page  A landing page is a page on your website that is specifically designed to convert visitors to leads. It is a single page that is created online to appear after a user clicks on an ad or CTA (Call to action)….

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How Often Should You Post On Social Media? This is probably one of the most frequently asked questions by business owners that returns probably the most answers. Every corner of the internet, every advisor, manager and staff member will likely give a different answer. The truth is, there isn’t…

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Generation Z, or Gen Z, are the first age group to come after Millennials, born between 1995 and 2002. Unlike Millennials, who’ll remember dial-up broadband and their first Nokia 3210 boasting polyphonic ringtones and Snake 1, Gen Z’ers were brought up around smartphones, social media and targeted ads. Technology…

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SEO is constantly evolving. Search engines are becoming more and more intelligent and answering user questions right on the SERPs. Google especially, is trying to be the best and launching new algorithms and layouts to stay ahead. SEO experts are trying to identify and adapt to these changes which…

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Why Your Marketing Campaign Is Failing If you’re feeling exasperated by your marketing campaign efforts, it may be time to sit down and pause. If the energy you’re putting in isn’t achieving any result it’s time to ask, ‘why is my marketing failing?’. From my experience and knowledge, here…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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