consumer marketing

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How to make your digital brand more human and approachable online In today’s world, it’s essential for your business to have an online presence. Potential customers head straight to search engines and social media when they’re looking for a product, service or recommendations. But as nearly every business is…

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How to use social media to improve customer service   We all know that social media is an essential marketing tool for our businesses, but using it as an outlet to shout about our products and brand isn’t all that it should be used for. Our online audiences have…

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THIS is why you should be incorporating video into your digital marketing mix   If you keep up to date with our helpful business articles, or the latest digital marketing trends, then you’ll already know how important video content is for your business. But maybe you know that you…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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Social Media can be a bit of double edge sword. It can potentially hold the key to the brand success, by telling an audience what products you have and their brand narratives; in a way will gain the trust of your consumer. There’s much more to it than just…

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It was just a regular day, buying an item online like I usually do when I need something. But this time, my mind went wondering. It got me thinking about how much we have come to rely on online shopping these days. Where would we be without it and…

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