Business Marketing

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How to make your digital brand more human and approachable online In today’s world, it’s essential for your business to have an online presence. Potential customers head straight to search engines and social media when they’re looking for a product, service or recommendations. But as nearly every business is…

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How to create a digital marketing strategy for small businesses Starting a business, or starting to define the marketing for a business, can be a difficult process. Entrepreneurs wear many hats whilst juggling many plates, and marketing is often the first thing to be overlooked. You may find a…

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Why Your Marketing Campaign Is Failing If you’re feeling exasperated by your marketing campaign efforts, it may be time to sit down and pause. If the energy you’re putting in isn’t achieving any result it’s time to ask, ‘why is my marketing failing?’. From my experience and knowledge, here…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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  A goal without a plan is just a wish.  Right, I’ll just step down from my soap box and explain why I opened with that sentiment, and why you need to have a plan or some sort of strategy when it comes to marketing your business. With all…

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