WD-40 required a new website that met the standards of today’s internet, following on from the previous flash website. They required a website that was responsive, impactful and informative to all of their site visitors; whilst also providing a good user-experience.
Aspurian Digital utilised a WordPress Content Management System (CMS) for the build, offering a responsive design to ensure that all product information is easily accessible to users across both desktop and mobile devices.
The Aspurian Digital team ensured that the new WD-40 UK website had an impactful and consistent design, in-line with their brand. It would also allow WD-40 UK to easily update and manage their content; reducing the requirement for internal administration/maintenance resources and increasing efficiency.
As a result of Aspurian Digital successfully streamlining content from their previous website, in a more structured and visual manner, WD-40 UK now enjoy greater website traffic and increased time spent on the site by users. They also have a much clearer and enjoyable user experience (UX) for their visitors; with key brand content/sections easily navigable.
Due to the success of the UK website, Aspurian Digital were commissioned to launch a further 7 websites across EMEA for WD-40. We’ve since also rolled out 6 more websites for the WD-40 distributors.