Buckinghamshire Adult Learning had a goal to establish a new, impactful website. Their aim was to engage with their younger audience and ultimately increase conversions on course enrolments and contact enquiries.
Aspurian Digital carried out market research on the education industry to gain a better understanding of how the target audience respond best to enrolling on courses.
Aspurian Digital utilised a WordPress Content Management System (CMS) for the build, offering a responsive design to ensure that course information and enrolment is easily accessible to users across both desktop and mobile devices.
Working alongside their Education Business System (EBS) integration, an automated daily routine populates the website with new and updated courses; reducing the requirement for internal administration/maintenance resources and increasing efficiency.
Users of the new Buckinghamshire Adult Learning website can now tailor their course searches using advanced custom filtering options; allowing them to sort courses by length, time of day, date period, location, and category. Appropriate call-to-actions help funnel the user journey; maximising enrolment on courses.
As a result of Aspurian Digital successfully streamlining content from their previous website, in a more structured and visual manner, Buckinghamshire Adult Learning now generate more leads and enrolments through their website.