Feb 11, 2014

NekNominations – What’s the deal?

written by Anya Amrith

NekNominations; the new internet phenomenon which has given drinking games a whole new meaning. Teenagers and young adults from all over the world have taken to the new crazed game but what exactly is it?

What is NekNominations?

The stunt, which its purpose is to be publicly shared on the online social media giant, Facebook, involves making a drink out of various alcoholic beverages as well as other products that are not necessarily meant for consumption. Once the toxic ‘cocktail’ has been produced, they then continue to down it as quickly possible, and then carry on to nominate a certain amount of friends to carry on the trend. And they only have 24 hours to do so.

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How is it affecting social media giants, Facebook?

As already mentioned, the madness dominates Facebook as its main host and because of this there have been many attempts for the banning of pages and videos relating to the game.  Facebook have rejected calls from worried parents and angry communities regarding the game.

A spokesperson for Facebook firstly announced; “At Facebook we try to be a platform where people can share freely whilst still protecting the rights of others…”
They then went onto say; “We do not tolerate content which is directly harmful, for example bullying, but controversial or offensive behaviour is not necessarily against our rules.” – But now there have been two confirmed deaths, can Facebook really turn around and admit it’s not harmful?neknomination

Who are the victims?

Jonny Byrnes, aged 19 and Ross Cummins, aged 22 have both been confirmed to have died after apparently getting involved and taking part in the antics.
Mr Byrne’s body was recovered from the River Barrow in Carlow, Republic of Ireland after he reportedly downed the drink for his nomination, then to one up his peers he then jumped into the River.
Mr Cummins body was found in a house in Dublin city centre after it was believed he had been drinking a mixture of spirits for his part of the game.

Before the large amount of negative publicity it has received, would it of simply been seen upon as a bit of fun for students to par take in with their peers? We will never know due to all the consequences that have come to surface.

Recently it has just been taken too far with the use of potential physical danger involved to keep the game interesting, it should have been capped before the younger generation got so involved. Now it’s just a matter of time to see what triumphs first: the stopping of NekNominations or the next young person to take it to the next level.

Blog by Hadley Turney.