Mar 31, 2015

Why You Need A Mobile-Friendly Website

written by Anya Amrith

You’re thumbing through Facebook or Twitter on your iPhone (other phones are also available) and come across a post you just have to read…

You quickly click the link with excitement because this article is right up your street and is going to blow your mind, you can just tell by the intro…

“The homepage? I didn’t want this..what went wrong??”

So you go back to Facebook or twitter, making sure you clicked the right link…

Same thing…The home page…

 So what happens now? Generally, we are suitably peed off and decide we will visit the site later; assuming we remember of course.

The moment passes.  As a business owner, content creator or marketer you cannot allow this to happen. Simple.

What if we told you that by NOT having a mobile-friendly website, Google would lower your site’s SEO ranking?

What if Google told you that not offering consumers a mobile-friendly version of your website or misconfiguring that site would result in a demotion within their search rankings – Google has done that very thing…

Your search ranking may drop…

As consumers we spend no end of time attached to our smartphones and hence why Google is putting smartphone users first. If you’re site is misconfigured for smartphone users or you just simply don’t have a mobile-friendly option for consumers you may see a drop in your rankings!

What does this mean for your business?

In an effort to help us all navigate these new waters and avoid slamming our heads into our desks, Google has shared their recommendations when building a mobile site.

Below are some key areas to focus on!

Page Speed

74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. 71% of mobile browsers expect web pages to load almost as quickly, or even faster, as web pages on their desktop computes.


Ideally you want to make sure that there is a mobile equivalent to every URL if you’re not using responsive design. Also, if you don’t have a mobile equivalent, let visitors go to the page they were looking for on the full site from their mobile device rather than redirecting visitors to the mobile website home page. There is nothing more annoying when you are trying to visit a deeper link on your smartphone and keep accessing the homepage.

Unplayable Videos

A lot of videos just aren’t playable on smartphones. Google recommends using HTML5 standard tags to include videos and avoid content formats such as Flash that are not supported by all mobile devices. Offering a transcript is also a highly effective solution to be safe.

If you’re confused and not sure where to start, our team would be happy to perform an audit for your business. Our audits offer a comprehensive review of your current business, your competition and we’ll provide a roadmap of ideas and recommendations on what to implement first. We can also create a fully optimised website for you, at affordable prices. Contact Us for more information…​

Anya Lane
CEO, Aspurian Digital Ltd