Love your Logo
We eat with our eyes first, so the better your marketing materials look, the better your brand looks; and where better to start than with your logo!
We are not saying branding refers solely to your logo, but it does play a huge part in how you build up memory in your clients minds, hence we wanted to share a bit of knowledge/advice with you guys…
But where to start? The overarching theme for your brand usually comes from your business name; like in our case Aspurian Digital gives us the marketing/techy/digital aspect. But it could also come from a personality trait, your mission statement, or another foundational piece of your business.
Think about using a metaphor or archetype that you could expand on throughout your marketing materials. Is there a character or mascot that best represents your business purpose?
The other consideration is your target market. You wouldn’t put together something in an Streetwise genre if your prospective clients are more of the Black Tie crowd. Consider what would appeal to them first.
These are the 3 key bits of advice we would give anyone starting out…
1.Keep it Simple: Remember that a logo needs to be readable in all sorts of sizes and variations, so if you include a graphic element, make sure the line art is minimal. It’s always a good idea to keep font styles and colours to a minimum too; think of some of the most successful and memorable brands (Apple, Nike, McDonalds), their logos do exactly this.
2.Simple yet memorable: Just because it’s simple, doesn’t mean it has to be boring. The best way to get a great logo designed is to work with a talented graphic designer. Don’t ask someone who dabbles to do it as a favour, your logo is vastly more important than that. Pay close attention to the personality that’s conveyed by the font choice and any graphic element. If you’re trying to portray a fresh new brand, for example, you might want to stay away from the more traditional fonts with serifs (like Times New Roman).
3.Be flexible. Make sure your designer gives you something that can work horizontally or in a square/circle format. You’ll need to have something that can fit into the squares provided for online profiles and other media. Make sure it also works in black only as well as reverse white.
These tips may give a good idea of where to start, however, if you have any questions or require any help in creating your logo, please don’t hesitate to contact us at any time.