May 30, 2018

Is Social Media Marketing Right For Your Business?

written by Gabby Freeman

Is Social Media Marketing Right For Your Business?

Social media marketing offers great opportunities for businesses and brands, whatever your size…

That said, knowing which social media channel(s) to use for your marketing efforts is key; a shotgun approach will take time and money, and might not provide the desired result!

Social media growth still shows no signs of slowing, though…

Research by Hootsuite and Wearesocial shows that there are now more than 3 billion people around the world using social media every month.

More 1 million people start using social media for the first time every single day; that;’s more than 12 new users every second.

BIG NUMBERS, RIGHT?

Can your business afford not to be in this space?

It’s important to bear in mind that these figures are such because people are using more than one social platform…

Different social channels suit different businesses, interests, objectives and desired outcomes. Yet this can be overlooked when it comes to planning social media activities.

As a result, you need to think about how you use each platform to its full potential…It requires some homework upfront, but that due diligence can save you money and even eliminate unnecessary roles for your team if your focus is only on the platforms giving you a direct ROI.

A good place to start is at the beginning, so below are a few of our TOP TIPS.

How To Choose The Right Social Media Channel For Your Business…Where To Start:

  • WHO/WHY/WHAT? Who do you want to target? Who do you consider your audience to be? Why? To improve leads, brand awareness, promote an offer? Why have you chosen social media? What do you want to say or for people to know about you? What do you want to achieve for your business?
  • CAN YOU COMMIT? You’re busy but you want to tap into social media, right? Before you even begin, ask yourself: “Do I have truly have the time to commit to this?” Many businesses don’t and that’s ok, it’s normal. That’s where people like us come in… We meet with no end of businesses and brands who wanted to commit, but the time (and enthusiasm) fizzled out after 2 weeks. Comments from an audience then go unanswered or questions get ignored…the presence and momentum dies. Users appreciate brands who are there for them, truly, and in turn can become powerful advocates for your business!
  • WHAT’S YOUR BUDGET? Whether you plan to setup and run social media marketing campaigns yourself, or employ an agency, consider your budget against your aims. Don’t over-extend yourself by trying to be on every social channel out there; there are many and this can spread your efforts and investments too thin. Be realistic and think QUALITY; or as we like to say “add value not noise”. Biting off more than you can chew can result in publishing half-hearted content, or failing to engage in conversations with engaged audiences and do more harm than good. If you have £500 p/m to spend, consider how this is best spent to achieve your goals; choose one or two channels and do them well!
  • DON’T RINSE AND REPEAT! If you’ve read the above and decide to go full-steam-ahead, alone, we advise to try to avoid sharing exactly the same content across all social channels. Sure, you might think you’re improving your ‘reach’, but social media users often frequent more than one channel. You’ll probably be reaching the same people multiple times, just in different contexts. Remember, value, not noise!

NEED HELP?

We’ve won awards for our Social Media Marketing so we can help you grow!

Do you want to raise your business or brands awareness and grow your audience? Drop us a message to find out how we can help you…