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SEO 2020: Are you ready for these major changes? Google is constantly evolving and sometimes it can be hard to keep up with the new trends and algorithms. For 2020, Google’s focus is on becoming the end destination of a user’s journey. This means that when users type a…

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C-Commerce: Facebook Rolls Out New CTA in Stories Ads Facebook and Instagram Stories have been increasingly gaining momentum since their inception and brands seem to well and truly have the hang of them now. If you’re not already using Stories for your business in your digital marketing strategy then…

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5 ways to improve your SERP ranking and beat your competitors There are several reasons why your competitors may be performing better in the SERPs (Search Engine Results Pages) and this article will look at ways to improve your SEO (Search Engine Optimisation) and climb higher up the results. …

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How to get more value out of your order confirmation emails It may feel like you only implemented order confirmation emails because you felt you had to and because everyone else was doing it; but they’re more important than you may think. In today’s digital age, yes every customer…

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How to keep up with Google’s changing algorithms   You’ll hear the term ‘search engine optimisation’ (SEO) a lot in any discussion about growing your business online and making your website perform better in search engines. But SEO isn’t a static practise that you just learn how to do…

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How to use social media to improve customer service   We all know that social media is an essential marketing tool for our businesses, but using it as an outlet to shout about our products and brand isn’t all that it should be used for. Our online audiences have…

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How to create a digital marketing strategy for small businesses Starting a business, or starting to define the marketing for a business, can be a difficult process. Entrepreneurs wear many hats whilst juggling many plates, and marketing is often the first thing to be overlooked. You may find a…

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Our Guide to Creating E-Commerce Product Pages that Actually Convert   There’s a lot that goes into running a business and selling products online. So much time and effort goes into carrying out research, setting up, sorting inventory, building the perfect website, optimising it for search engines and uploading…

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THIS is why you should be incorporating video into your digital marketing mix   If you keep up to date with our helpful business articles, or the latest digital marketing trends, then you’ll already know how important video content is for your business. But maybe you know that you…

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The Digital Trends that MUST be Included in your 2019 Marketing Strategy We talked about the big marketing trends coming up in 2019 at the beginning of the year and already we find ourselves halfway through the year. So now, we think it’s the perfect time to review these…

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