Build your own business

Category

SEO 2020: Are you ready for these major changes? Google is constantly evolving and sometimes it can be hard to keep up with the new trends and algorithms. For 2020, Google’s focus is on becoming the end destination of a user’s journey. This means that when users type a…

Read More

Should your business take part in Black Friday?   What is Black Friday? Before we start thinking about Christmas, the pinnacle date in the the marketing calendar, there are a couple more potentially huge opportunities to drive serious volumes of traffic to your website. And those opportunities are Black…

Read More

How to Create a Successful Referral Marketing Campaign   What is referral marketing? Referral marketing is a method which encourages existing customers to recommend your products or services to their friends using incentives. This is also known as ‘refer-a-friend’ schemes and is an excellent way to improve customer acquisition…

Read More

Have a Merry Profitable Festive Marketing Season It’s more than likely that the ‘C’ word has already been mentioned at work. Christmas is a little over 2 months away and whilst that may feel like it’s too early to start thinking about it, businesses across the country will already…

Read More

How to use TikTok for your Business   What is TikTok You may have heard this term a few times now but you’re not fully aware of what it is. Well, TikTok is the new social media platform on the block, and it’s not one to be ignored. Over…

Read More

C-Commerce: Facebook Rolls Out New CTA in Stories Ads Facebook and Instagram Stories have been increasingly gaining momentum since their inception and brands seem to well and truly have the hang of them now. If you’re not already using Stories for your business in your digital marketing strategy then…

Read More

5 ways to improve your SERP ranking and beat your competitors There are several reasons why your competitors may be performing better in the SERPs (Search Engine Results Pages) and this article will look at ways to improve your SEO (Search Engine Optimisation) and climb higher up the results. …

Read More

How to get more value out of your order confirmation emails It may feel like you only implemented order confirmation emails because you felt you had to and because everyone else was doing it; but they’re more important than you may think. In today’s digital age, yes every customer…

Read More

How to make your digital brand more human and approachable online In today’s world, it’s essential for your business to have an online presence. Potential customers head straight to search engines and social media when they’re looking for a product, service or recommendations. But as nearly every business is…

Read More

How to use social media to improve customer service   We all know that social media is an essential marketing tool for our businesses, but using it as an outlet to shout about our products and brand isn’t all that it should be used for. Our online audiences have…

Read More