Brand Awareness

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Should your business take part in Black Friday?   What is Black Friday? Before we start thinking about Christmas, the pinnacle date in the the marketing calendar, there are a couple more potentially huge opportunities to drive serious volumes of traffic to your website. And those opportunities are Black…

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How to use TikTok for your Business   What is TikTok You may have heard this term a few times now but you’re not fully aware of what it is. Well, TikTok is the new social media platform on the block, and it’s not one to be ignored. Over…

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How to Start Influencer Marketing for your Business Any company interested in promoting their products or services will probably have heard of the term ‘influencer marketing.’ And, in fact, anyone who uses social media a lot will typically be exposed to it on a daily – definitely a weekly…

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The digital world is constantly evolving and it’s important for businesses to understand the need to regularly review and update their digital marketing strategy. The best brands however, don’t just to try to keep up, they try to innovate. Digital space is becoming congested, and it’s getting harder to…

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How to Plan and Execute Your First Social Media Campaign Creating a social media campaign can be extremely daunting, especially if you’re in the beginning stages of setting it up or you’ve never created a campaign before. But where do you start? What do you focus on? Every social…

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Interactive Marketing Netflix recently released the latest addition to their BlackMirror series: Bandersnatch; but unlike the others, this episode is interactive, requiring the viewer to select different choices in order to continue through the ‘choose your own adventure’ short film. Netflix has been experimenting with interactive episodes for the…

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Is Social Media Marketing Right For Your Business? Social media marketing offers great opportunities for businesses and brands, whatever your size… That said, knowing which social media channel(s) to use for your marketing efforts is key; a shotgun approach will take time and money, and might not provide the…

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“My advertising doesn’t work…” “My website sucks!” “My sales guys don’t follow up on my leads…” Your marketing strategy isn’t working. Social media marketing is just one resource of a plethora available, but is one NOT to be ignored. Social media marketing is important in and of itself BUT…

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When it comes to Marketing your business, the idea of a great viral campaign always lights up peoples eyes and has them envisaging how everyone will know about their brand and product, across the world, in days, moments even. But the stark reality with any marketing is that it’s…

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 The importance of local internet marketing is huge! For businesses, especially small ones looking to expand their customer base, the idea of targeting the right customers with ads is essential. Good marketing takes time and money, and local marketing can really help grow a business. A business or company…

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