A Look Back at the Best Marketing Ad Campaigns of 2018 We’ve seen brands experience many ups and downs over the past 12 months, but it’s what brands do when faced with difficulties or changing situations, that really make them stand out from the rest of the industry. Here,…

SEO is constantly evolving. Search engines are becoming more and more intelligent and answering user questions right on the SERPs. Google especially, is trying to be the best and launching new algorithms and layouts to stay ahead. SEO experts are trying to identify and adapt to these changes which…

SEO, PPC, CPC, SERP, UX.. Digital Marketing Language Explained Today’s world of digital marketing seems to bring with it a whole new language, which continues to evolve and can become overwhelming. Acronym after acronym is thrown into conversation at meetings and a simple question about how to grow your…

Facebook is under investigation for third major security breach of 2018 2018 hasn’t been the best year for Facebook ever since the Cambridge Analytica scandal back in April, and not to mention the one in September affecting 30 million users through a bug in their ‘View As’ feature; but…

Build-A-Bear goes viral Over the last couple of days, it’s likely that every parent in the UK/US has heard about the Build-A-Bear promotion. Hoard’s of people (and their children) rushed out to the stores to get their kiddos a cuddly that was part of the ‘Pay your age’ promotion….

Why Your Marketing Campaign Is Failing If you’re feeling exasperated by your marketing campaign efforts, it may be time to sit down and pause. If the energy you’re putting in isn’t achieving any result it’s time to ask, ‘why is my marketing failing?’. From my experience and knowledge, here…

Keeping your WordPress website secure – a beginners guide There’s no doubt that WordPress is the number one Content Management System (CMS) of choice by many developers. In fact, according to the official WordPress website, around 30% of the top 10 million websites are powered by it – including…

Four Types of Metrics your Website NEEDS to Track You have a fantastic website, but do you really know which metrics you need to check to see if your website is successful? Hopefully, you will have Google Analytics enabled on your website. If not, WHAT ARE YOU DOING? Data…

Is Social Media Marketing Right For Your Business? Social media marketing offers great opportunities for businesses and brands, whatever your size… That said, knowing which social media channel(s) to use for your marketing efforts is key; a shotgun approach will take time and money, and might not provide the…

Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….