How to make your digital brand more human and approachable online In today’s world, it’s essential for your business to have an online presence. Potential customers head straight to search engines and social media when they’re looking for a product, service or recommendations. But as nearly every business is…

How to keep up with Google’s changing algorithms   You’ll hear the term ‘search engine optimisation’ (SEO) a lot in any discussion about growing your business online and making your website perform better in search engines. But SEO isn’t a static practise that you just learn how to do…

How to use social media to improve customer service   We all know that social media is an essential marketing tool for our businesses, but using it as an outlet to shout about our products and brand isn’t all that it should be used for. Our online audiences have…

How to create a digital marketing strategy for small businesses Starting a business, or starting to define the marketing for a business, can be a difficult process. Entrepreneurs wear many hats whilst juggling many plates, and marketing is often the first thing to be overlooked. You may find a…

Our Guide to Creating E-Commerce Product Pages that Actually Convert   There’s a lot that goes into running a business and selling products online. So much time and effort goes into carrying out research, setting up, sorting inventory, building the perfect website, optimising it for search engines and uploading…

THIS is why you should be incorporating video into your digital marketing mix   If you keep up to date with our helpful business articles, or the latest digital marketing trends, then you’ll already know how important video content is for your business. But maybe you know that you…

Instagram Uses Artificial Intelligence to Tackle Bullying  Instagram is finally starting to crack down on the issue of bullying and harmful material that is rife on their platform, although it has taken a number of high profile suicide cases for something to be done.   The power of social…

10 Steps to Becoming an Email Marketing Pro   You’re probably already aware how important it is to adopt an effective email marketing strategy for your business. It’s a great way to directly engage your audience and increase sales. But how do you start? Well, first thing’s first, you…

The Digital Trends that MUST be Included in your 2019 Marketing Strategy We talked about the big marketing trends coming up in 2019 at the beginning of the year and already we find ourselves halfway through the year. So now, we think it’s the perfect time to review these…

How to Improve Your Website SEO – 5 Actionable Steps to Boost Performance   What is SEO – Search Engine Optimisation Search engines, such as Google, need to display the best websites to users when they make a search. The website needs to be trustworthy, useful and ultimately provide…