We’ve talked a fair bit about Instagram this year already; it is one of the most successful social media platforms of 2019 after all. Gen Z love Instagram and it’s expected to overtake Facebook as the place to find and connect with brands. Because of this, it’s more important…

Generation Z, or Gen Z, are the first age group to come after Millennials, born between 1995 and 2002. Unlike Millennials, who’ll remember dial-up broadband and their first Nokia 3210 boasting polyphonic ringtones and Snake 1, Gen Z’ers were brought up around smartphones, social media and targeted ads. Technology…

Valentine’s Day Marketing It’s that time of year again when we start to orientate our marketing communications around love, romance and commitment. Valentine’s day is a booming key date in the marketing calendar for a lot of companies; think the gift sector, hospitality and jewellery. Valentine’s day has become…

Amongst the long list of social media platforms we’re told we should be active on, we find LinkedIn. Now we know that the thought of maintaining yet another profile can seem overwhelming but LinkedIn really is one that shouldn’t be overlooked, especially if you’re a B2B business. (There’s a…

Annoying Ads Online – The Biggest Revenue Stream We’ve all experienced them; annoying ads that quickly make us feel fed-up of a website, audibly ‘humph’ and shake our heads as we impatiently hit the red ‘X”. We consume so much information in such a short space of time when…

Social media facts and trends The digital age has shifted advertising in ways that we could have never imagined; and it just keeps evolving. Social media has by far been the greatest rising star which has handed us access to billions of people around the world. Billions! Social media…

Why is Digital Marketing so Important? Digital marketing continues to rise up the priority list for business owners when working out their budgets, staffing, business strategy and areas of focus. As technology has advanced, more and more data has become available to businesses online. We are now able to…

Interactive Marketing Netflix recently released the latest addition to their BlackMirror series: Bandersnatch; but unlike the others, this episode is interactive, requiring the viewer to select different choices in order to continue through the ‘choose your own adventure’ short film. Netflix has been experimenting with interactive episodes for the…

We’ve said it before and we’ll say it again; your website is the face of your brand and it is so important to get it right! Ensuring that it looks good and is easy to use goes without saying, but this isn’t something that can just be implemented at…

A Look Back at the Best Marketing Ad Campaigns of 2018 We’ve seen brands experience many ups and downs over the past 12 months, but it’s what brands do when faced with difficulties or changing situations, that really make them stand out from the rest of the industry. Here,…