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50 Awesome Social Media Post Ideas for your Business   Keeping up with your business’s social media can be tough. At first you may be feeling quite inspired and enjoy creatively promoting your business, but as time goes on, it becomes a chore, and ideas for content start to…

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How to get more value out of your order confirmation emails It may feel like you only implemented order confirmation emails because you felt you had to and because everyone else was doing it; but they’re more important than you may think. In today’s digital age, yes every customer…

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How much is halloween worth in the UK? There are plenty of big dates in the marketing calendar, and as Summer draws to a close and the kids go back to school, the next big thing to look forward to is Halloween. This holiday is said to be worth…

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How to make your digital brand more human and approachable online In today’s world, it’s essential for your business to have an online presence. Potential customers head straight to search engines and social media when they’re looking for a product, service or recommendations. But as nearly every business is…

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How to keep up with Google’s changing algorithms   You’ll hear the term ‘search engine optimisation’ (SEO) a lot in any discussion about growing your business online and making your website perform better in search engines. But SEO isn’t a static practise that you just learn how to do…

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How to use social media to improve customer service   We all know that social media is an essential marketing tool for our businesses, but using it as an outlet to shout about our products and brand isn’t all that it should be used for. Our online audiences have…

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How to create a digital marketing strategy for small businesses Starting a business, or starting to define the marketing for a business, can be a difficult process. Entrepreneurs wear many hats whilst juggling many plates, and marketing is often the first thing to be overlooked. You may find a…

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Our Guide to Creating E-Commerce Product Pages that Actually Convert   There’s a lot that goes into running a business and selling products online. So much time and effort goes into carrying out research, setting up, sorting inventory, building the perfect website, optimising it for search engines and uploading…

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THIS is why you should be incorporating video into your digital marketing mix   If you keep up to date with our helpful business articles, or the latest digital marketing trends, then you’ll already know how important video content is for your business. But maybe you know that you…

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Instagram Uses Artificial Intelligence to Tackle Bullying  Instagram is finally starting to crack down on the issue of bullying and harmful material that is rife on their platform, although it has taken a number of high profile suicide cases for something to be done.   The power of social…

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