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Why Your Marketing Campaign Is Failing If you’re feeling exasperated by your marketing campaign efforts, it may be time to sit down and pause. If the energy you’re putting in isn’t achieving any result it’s time to ask, ‘why is my marketing failing?’. From my experience and knowledge, here…

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Keeping your WordPress website secure – a beginners guide There’s no doubt that WordPress is the number one Content Management System (CMS) of choice by many developers. In fact, according to the official WordPress website, around 30% of the top 10 million websites are powered by it – including…

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Four Types of Metrics your Website NEEDS to Track You have a fantastic website, but do you really know which metrics you need to check to see if your website is successful? Hopefully, you will have Google Analytics enabled on your website. If not, WHAT ARE YOU DOING? Data…

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Is Social Media Marketing Right For Your Business? Social media marketing offers great opportunities for businesses and brands, whatever your size… That said, knowing which social media channel(s) to use for your marketing efforts is key; a shotgun approach will take time and money, and might not provide the…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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GDPR: How To Avoid Phishing Scams GDPR; it’s everywhere. Everyone’s talking about it and you’re probably receiving no end of emails asking you to “opt-in” or “keep in touch” with businesses or brands you’ve either shop(ped) with or follow(ed). Put simply, businesses now need to inform you what data…

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IS YOUR WEBSITE READY FOR GDPR? Hopefully by now, you will know what GDPR is and how it will affect your business?! If not, here is a brief explanation… WHAT IS GDPR? The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for…

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There’s nothing better than a social media campaign that’s a little different. Something unique that pushes the boundaries. Unfortunately, this is heavily outnumbered by the insanely boring campaigns that many pages run, and it’s mind-numbingly frustrating to see. I love technology, and I really love it when a company…

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Businesses and industry guru’s often use phrases like this: ‘People are the heart of business’ ‘People make a business’ and ‘People are your greatest asset.’ These phrases, or some form of them, are used like water. Even I’ve heard them chucked about in team meetings in the past. The…

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Oct 2, 2015
We’re Finalists!

At Aspurian Digital, we’re all smiles (and there may have been jumping involved too). Our team found out yesterday (1st October) that we’re finalists in 3 categories at this year’s Milton Keynes Digital Awards! Of course, we’re delighted that our work has been nominated, not only for us but…

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