Anya Amrith

Author

Build-A-Bear goes viral Over the last couple of days, it’s likely that every parent in the UK/US has heard about the Build-A-Bear promotion. Hoard’s of people (and their children) rushed out to the stores to get their kiddos a cuddly that was part of the ‘Pay your age’ promotion….

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Why Your Marketing Campaign Is Failing If you’re feeling exasperated by your marketing campaign efforts, it may be time to sit down and pause. If the energy you’re putting in isn’t achieving any result it’s time to ask, ‘why is my marketing failing?’. From my experience and knowledge, here…

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Forward-thinking marketing is the future… It’s been a week of #RoyalWedding wonderfulness! Seeing the beautiful bride (and handsome prince, of course!) and the amazingly diverse, multi-cultural ceremony that Meghan and Harry planned. It’s been a wedding to remember, that has brought Royal Family traditions well into the 21st Century….

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There’s nothing better than a social media campaign that’s a little different. Something unique that pushes the boundaries. Unfortunately, this is heavily outnumbered by the insanely boring campaigns that many pages run, and it’s mind-numbingly frustrating to see. I love technology, and I really love it when a company…

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Businesses and industry guru’s often use phrases like this: ‘People are the heart of business’ ‘People make a business’ and ‘People are your greatest asset.’ These phrases, or some form of them, are used like water. Even I’ve heard them chucked about in team meetings in the past. The…

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Oct 2, 2015
We’re Finalists!

At Aspurian Digital, we’re all smiles (and there may have been jumping involved too). Our team found out yesterday (1st October) that we’re finalists in 3 categories at this year’s Milton Keynes Digital Awards! Of course, we’re delighted that our work has been nominated, not only for us but…

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“My advertising doesn’t work…” “My website sucks!” “My sales guys don’t follow up on my leads…” Your marketing strategy isn’t working. Social media marketing is just one resource of a plethora available, but is one NOT to be ignored. Social media marketing is important in and of itself BUT…

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When it comes to Marketing your business, the idea of a great viral campaign always lights up peoples eyes and has them envisaging how everyone will know about their brand and product, across the world, in days, moments even. But the stark reality with any marketing is that it’s…

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There’s no doubt, word of mouth marketing is one of the best ways to get recommended. People trust their friends and peers – it gives them confidence in your offering. Many businesses survive purely on word of mouth. So, as a small business, how can you boost the amount…

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If you’re anything like me, you hate it when things start to get monotonous. You’ve had an idea in your head for months, maybe years, and you’re starting to feel that it’s now or never. It’s time to set up your small business venture. Whether it’s a blog, an…

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