A beginner’s guide to Voice Search SEO
Alexa.. What is Voice Search SEO and how do I use it?
Voice Search is KEY for your SEO in 2019! If your website isn’t optimised for spoken queries, then you could lose out on multiple opportunities for sales and reaching new customers. But don’t panic, we’re here to guide you through voice search SEO.
Firstly, it’s important to understand what voice search is and how it works. We’ve touched upon the prevalence of voice search in 2019 in a previous article which you can find here. Voice search is a relatively new technology that has been increasing in popularity and usage as the technology has become more intelligent. Gone are the early Siri days. Now, you can be connected across multiple devices integrated into your home for a fully immersive, hands-free experience. Whether you need to ask a question, set an alarm, or even dim the lights, voice technology is only advancing. Voice search in terms of SEO is equally as important. Consumers can be presented with internet search results using nothing more than a smart device and their voice. Programs such as Google Assistant (OK GOOGLE), Siri and Amazon Alexa all utilise voice search. But of course, if you haven’t optimised your site for voice search, will the consumer ever hear about you?
Voice search drastically improves online experiences for consumers and it’s expected that by 2020, 50% of all online searches will be made by voice search. Even more importantly, 20% of mobile queries on Google are currently made using voice search and this is rising consistently. Thanks to its popularity and technological advancements, search engines such as Google are placing higher emphasis on voice search optimisation (so, you best get a move on).
What’s important to remember when tackling this task, is that most voice search users are generally looking for quick answers to make their lives easier. The top two reasons indicated for the increase in voice searches are:
- Users prefer direct answers
- Users prefer to search for information in a more natural and conversational way
Below we have outlined some beginner steps in improving your Voice Search SEO:
Delivering the right content for voice search SEO
The first step is to create content on your website that you anticipate your consumer will search for. Creating an FAQ page can be a great way to start; write out the question as someone would say it/search for it, and then write out the answer. Keep your consumer in mind and think, what information are they trying to find out and how will they find it. Someone may use Google Assistant to ask: “What time is The Hair Salon open?” Write out the question in a heading, and then write out the answer.
If you’re not sure what questions people are most likely to ask, use Google to your advantage. Type in a simple question relating to your product or service, for example, “best hair products for thick hair”. As you type, a list of related questions that people have also searched for will appear. As you click on the questions, more alternatives will appear. This is a great way to start your question-based research. If you also scroll down to the bottom of the page, there will be further searches related to your topic, which again can help in suggesting questions you might want to answer.
Top tip: Also look at question sites and forums such as Quora, as these can be a great source of inspiration and consumer insight into what your customers are talking about online.
Blog posts can also be used in a similar way. It’s important to use titles and headings within these pages, which are written in the way a consumer would make their voice query.
Some devices such as Google and Alexa can pull excerpts from your brand’s pages to answer a user’s questions (snippets), so make sure you also use plenty of in-text subheadings to show the search engine exactly what kind of content your page covers.
Top tip: Write the content for human consumption i.e. no technical words, and keep answers concise, so the devices can pull out content easily.
How to use Long Tail keywords within voice search SEO
When a customer asks a question on a desktop or mobile, they tend to write in short phrases i.e. ‘Hairdressers London’. Conversely, when a customer uses voice search, they ask a full question i.e. ‘Where is the best hairdressers in London?’ To make sure your content is optimised for voice search, make sure you include the long-tail keywords that sound more natural than traditional keywords that perform well in desktop SEO.
Top tip: Think about how you would naturally speak when asking a question.
How to perfect your local SEO
39% of voice search users are looking for local business information. With this in mind, it’s important to optimise your local SEO. It’s important to ensure that your Google Business Page is up to date with the correct address, phone number and opening hours. If you provide all this information then your business is more likely to appear when the customer uses voice search to find local businesses.
Why you need to speed up your website for voice search
With mobile voice search becoming increasingly popular, it goes without saying that your mobile website should be optimised. However, what’s more important is that your mobile website is up to speed. Remember mobile voice search users are looking for immediate on-the-go results. If you aren’t ranking well on mobile search, because of speed issues, this could affect your voice search opportunities.
Finally, testing voice search on your website is incredibly important. If you can’t find what your consumers are looking for, then neither will they. Trial questions using a voice search device and see whether you appear, and focus on answering those queries on your website if you don’t.
We hope you’ve found this guide helpful in starting your journey to Voice Search SEO and we look forward to hearing about the improvements you’ve made. Need more help with your voice search SEO? Contact Aspurian Digital today and we’d be happy to help.