Nov 22, 2013

3 Corporate Social Media Don’ts

written by Anya Amrith

Thinking about jumping on the social media bandwagon? Or already there, but struggling to get your corporate social media right?

As social media continues to evolve and takeover, the majority of businesses and corporations KNOW they should be doing something. They know they need to utilise social media to position their brand, their products and services; and to avoid being left behind whilst competitors use the space effectively. Yet most simply do not know what that something is, or how to do it effectively…

Don’t be fooled into assuming social media is easy – post a few statuses, few tweets, some moody photos and the people will flock. Social media can be a double edged sword; massive opportunity but also reputational risk if you do it wrong. Saying that your child can take charge just because they’re young and have their own Facebook page simply doesn’t suffice. Unless of course they have corporate and marketing experience, coupled with understanding of marketing strategy.

If you are thinking about how to best use social media for your brand and aren’t sure, talk to us at Aspurian Digital, as we can help you create a tailored strategy to position your business socially and get the message out there that you want. We will work with you and for you to maximise potential via the social media channels, but also to help you understand the channels and what might, and might not work for you.

In the mean time, here are a few social media DON’TS for you to think about…

#1 Listen First – Sell Second

Forgetting that your brand is on a social network is one of the worst and most basic corporate social media blunders. Simply pushing out marketing messages 24/7 will not work. Over-advertising in a social space is never socially acceptable. Listen first, sell second. Be social.

Some social media channels may not even be appropriate for your brand.  One size does not fit all.

#2 Don’t be a robot

Brands who choose not to engage with their audience or followers and simply assume a Twitter strategy is a pattern of posting a blog, re-tweet, re-tweet, blog, marketing message are barking up the wrong tree.

Blogs, Google+ accounts, LinkedIn pages and Facebook pages that look like advertising streams aren’t getting the most out of social media.

As we said earlier social media is social.  Failing to interact with audiences by not holding competitions or contests and ‘giving back’ (if brand-appropriate), asking questions, and replying to followers is a fatal mistake many companies make. If you simply don’t have the time to dedicate to the social channels, employ someone who knows how to, or miss out.

#3 Don’t be Fake

Some brands and businesses using Twitter have been known to buy automated followers in order to artificially boost their follower numbers. Who are they trying to kid? These ‘fakes’ aren’t going to add any real value or grow their business.

Fakes aren’t advisable on social media. Social media is much like a social circle in everyday life; faking it will not cut the mustard. You will risk far too much doing this to your brand because, one way or another, it will only alienate the followers you are working hard to attract.

Gabrielle Freeman
Digital Marketing Manager
Aspurian Digital